
Apple’s hotly anticipated debut VR/AR device has been on the market for three months. In that time, Apple Vision Pro has been regarded both as a revolutionary spatial computing device and as something of a flop. Despite widespread adoption challenges, Apple Vision Pro has nevertheless carved out a distinct place in the market.
Vision Pro: the Reception
With a significantly higher price tag than its closest rivals, Meta Quest 2 and Meta Quest 3, Apple Vision Pro was always going to be something of a tough sell to all but the most dedicated Apple acolytes and VR/AR enthusiasts. Although initial pre-sales were strong with a stated 200,000 units ordered by consumers, a not insignificant number of customers have returned their Vision Pro due to claims that it was uncomfortable, had weak battery life, or didn’t offer enough apps to justify its purchase. That said, there has been no shortage of praise for the device with ample enthusiastic responses to its launch and its capabilities.

Apple Vision Pro has proven a hit with many users while some remain disappointed. [Image: Apple]
A Vision of the Future
One obstacle to wider adoption of Apple Vision Pro is the fact that the device uses displays manufactured by Sony, and that company has capped annual display production for Vision Pro at one million units. According to insiders claiming to have knowledge of Apple’s inner workings, the Cupertino tech giant is “testing advanced displays” by two alternate manufacturers. This information supports the rumor that Apple will be releasing a follow-up to Vision Pro in the not-too-distant future.

As impressive as Apple Vision Pro may be, its $3500 USD price tag has proven too steep for many consumers. [Image: Apple]
I have yet to pull the trigger on this AVP. I am hoping they drop the price significantly at some point.