Meta & Ray-Ban’s Big Game Gambit

Chris Pratt, Chris Hemsworth, and Kris Jenner teamed up under the banner of Meta and Ray-Ban to promote those companies’ latest collaboration to an estimated 127.7 million viewers during Super Bowl LIX.

The latest iteration of Meta + Ray-Ban smart glasses are due to arrive in late 2025, making this particular promo spot a general lure to the game-changing AI devices. In the spot, Hemsworth and Pratt peruse an art gallery, eventually destroying multi-million dollar works due to hunger, ignorance, or simply lack of care. On the hunt for a replacement banana – don’t ask; just watch the spot – they raid a nearby refrigerator only to discover they’ve been in the luxurious home of Kris Jenner the whole time. Why Meta didn’t let them know is anyone’s guess. Perhaps it’s because neither Chris said “Hey Meta,” and inquired as to their whereabouts.

Behind the Lenses

Ray-Ban, not surprisingly, deals with the style and structure of the glasses while Meta contributes the hard and soft tech that makes each pair ‘smart.’ In order to defeat a repeat of Google’s experience when it introduced Google Glass in 2013 and found the general public quite averse to being recorded by Glass users either on purpose or accidentally, Meta has made strides to keep both users and non-users aware of the functions of the glasses. A recording light lets bystanders know a user is capturing still or moving footage.

Forthcoming versions of these glasses will apparently include, for the first time, a visual display integrated into one of its lenses. Although Meta has ambitions of fully functional, full-3D AR glasses reaching the market in the not-too-distant future. Just when that will happen, though, remains to be seen. When it does, however, expect huge shifts in the immersive quality of AR porn experiences. (Users will have to be careful to keep their illicit action private, given the public nature of the device!)